Chapter 02: The Revolution in Ownership

“They who can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.”

- Benjamin Franklin

“To understand political power right, and derive it from its original, we must consider, what state all men are naturally in, and that is, a state of perfect freedom to order their actions, and dispose of their possessions and persons they think fit, within the bounds of the law of nature, without asking leave, or depending upon the will of any other man.”

― John Locke, Second Treatise of Government

“Senator, we sell ads.

-Mark Zuckerberg

Every day, thousands of third parties collect, analyze, and resell the information that you generate in your daily life. Facebook collects and aggregates your tastes and interests and sells ads specifically targeted to you. Google takes your search history, analyzes it, and sells your attention profile to advertisers in much the same way. Even your local county courthouse will occasionally post personal information about yourself, your place of residence, and your personal contact information that is legally required for you to give to them. 

This same data is then often easily scraped by foreign nationals and used to steal your digital identity and open fraudulent accounts in your name. In exchange for a service, you get turned into a product, and your attention profile is captured and monetized. Everyone reading this book has been the victim of at least a dozen online data breaches in just the last few years, often in cases where a company or agency who took your data indiscriminately failed to protect it. Properly applied blockchain technology allows you to take charge of your data and fix this problem...

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